Posted by Herman K Mallhi Online Marketing Manager

Social networks like Facebook, MySpace and others are being used more and more. Recently, Facebook topped Google to become the most visited U.S. Web site, indicating a shift in how Americans are searching for content (http://money.cnn.com/2010/03/16/technology/facebook_most_visited/).

As these social networks grow, and their services, tools and capabilities expand, they are steadily revealing themselves to be viable marketing channels for local businesses, including law practices.

Creating Your Profile:
The first step to build your law firm’s presence on Facebook, is to create a personal profile. Sign up for Facebook, upload a picture…

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Posted by Yodle

Google recently announced their AdWords Small Business Center: an AdWords resource focused on providing tips for small and medium sized business owners.




The site offers advice and articles on a variety of PPC advertising topics like: “Write great ads” or “Track your Results” among others. There are also links to the official AdWords blog and a discussion forum just for small business owners.

While we know that many small business owners don’t want to…

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Posted by Yodle Local Online Marketing Experts

Whether you are first starting your online law marketing campaign or you’re a seasoned pro continuing to sharpen your skills, there are bound to be a few instances where you have been flooded with unfamiliar jargon that you just can’t seem to make sense of. Therefore, instead of spending your time searching for the definitions of Internet-marketing related words when you could be fine-tuning your campaigns, take a quick look at this post to decipher some of the most commonly used terms—you may even want to bookmark this page for future reference as well.

Banner ad: A…

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Posted by Yodle

With all of the time and work necessary to run a successful law firm, your legal marketing campaign may be an area that you want handled by an outside expert. While we’d love for any of you to choose Yodle, regardless of who you choose, before you hire any online advertising partner and make that final decision, be sure to ask yourself these key questions:

How will the success of your campaigns be measured? Even though nearly every aspect of online advertising is…

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Posted by Herman Mallhi Online Marketing Manager

Although there is a lot that you can learn about online marketing from your own hands-on experiences, there is also a great deal to be discovered in this ever changing marketplace by reading blog posts from industry experts. We suggest the following 5 search marketing blogs that you should consider reading on a regular basis:

1.…

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