Posted by Yodle

Incorporating social media outlets into your current legal marketing plan is an effective strategy that your law firm should be using to its advantage.

Even if you’re not particularly tech-savvy or you’re not sure where to begin, there’s no need to panic. Going social is simple and often the most interactive and enjoyable way to reach your potential clients.

Blogs
According to many experts, adding an informational blog to your firm’s current website is a key social media component for driving new clients to your business. As an attorney, you’re no stranger to the fact that the law is complex and sometimes downright confusing. Naturally, your potential clients are going to have a lot of questions, and a blog is a great way to address some of the most common inquiries and create a strong reputation as an expert in the field with locals in your community. Additionally, blogs can be a great way to help your website’s ranking on the search engines, due to all the fresh content a blog will help you create.

Social Networking
Social networking sites not only present you with a great outlet for giving your clients a less formal view of your law firm, but also are an excellent platform for discovering what issues people in your area are concerned about. Understanding what people are talking about will give you great insight into your target-market when you create your next promotional campaign.

The top social network sites that your law firm should consider having a presence on are Facebook, YouTube, Twitter and LinkedIn. However, if you’re uncertain that you will have the time (or the patience) to manage numerous networking accounts at the same time, then starting with a Facebook profile may be the most effective approach. With Facebook you can:

• Create advertisements that target your potential clients based on demographic, interests, and other valuable elements of information on their personal profiles.
• Share business information with locals, or create an event for your law firm and invite your fans to attend.
• Post links to helpful landing pages on your website that will take visitors directly to the area of your law firm they are interested in learning more about.





Using other free media vehicles
Free media sites like YouTube and Flickr also make social marketing campaigns extremely easy to implement for any business, including local ones.



All of these platforms create opportunities to position your law firm, help you interact with your potential and current clients, and increase online awareness of your brand and services.