Posted by Yodle

In our post “Building your Law Firm Website: Your Options”, we discussed the four options for generating an effective website for your law firm. While having a basic website is a great option for many firms, additional features like online videos can help keep people engaged and interested in your services so that they will come back to the site or, better yet, pick up the phone and call you to inquire about your services.

While initially you may be a bit skeptical about how useful an online video actually is, the truth is, there are quite a few reasons why a carefully constructed video can become a useful tool for your law firm:

Videos prove that you are genuine: The secret to creating a video that speaks to potential clients is to be real. Most experts recommend creating one that will run anywhere between 30 seconds and three minutes, because this will allow possible clients to get a glimpse into your practice, and will also help establish the type of connection that will entice people to contact you for a consultation.



It won’t necessarily be costly to create: For as little as a few hundred dollars you can successfully create a video for your law firm and have it coded into your existing site. And while it’s definitely possible to create an acceptable video on your own using your personal video camera, you may be better off hiring a professional who will help project the image you are trying to communicate.



Introduces your staff: Through allowing viewers to meet you and your staff, you will help establish an initial level of trust between your prospective clients and your firm.

Relay positive feedback: If you have had clients in the past who are overjoyed with the way that you represented them in a case, ask them to sit in front of your camera for a few moments and relay their experiences to your future clients. Obviously be sensitive to asking for client video testimonials if you practice in an area of law that may be considered sensitive.

Explain all that you do: If you are repeatedly asked the same few questions by prospective clients, then take a few moments to address these inquiries during your video. Let clients know that you offer free consultations, have over 25 years of experience, or whatever it is that makes your law firm unique and desirable.

Additionally, uploading your video to websites such as YouTube is a great way to gain exposure beyond your website while also creating links that will help your SEO efforts at the same time. For more helpful hints on expanding your law firm’s client list and creating the most effective website possible, continue to read our advice for all of your legal marketing needs.